TTA's Best Website category is one of the tile industry's "Oscars," and recognises the way a company presents itself and its products through its website.
The judges said they were looking for a site which was well integrated with the company's overall branding and marketing, that was easy to use and which has genuine content of value to the site visitor. They also said they were looking for evidence of the site's effectiveness.
Elaine Stokes, Managing Director of Schlüter-Systems Ltd, said: "We were delighted to win this award as the judges are our peers within the tiling industry. It is particularly pleasing as we completed the first phase of a major revamp of the website during the year, improving navigation, regularly updating news items, and created a new technical advice section."
In their comments published in the awards brochure, the judges said: "The Schlüter site is primarily aimed at tiling fixers, architects, specifiers, stockists and distributors rather than end users. Therefore its style is more technically orientated and is purposely different from the 'glossy' approach needed by retailers' websites which target the end user.
"However it does have an attractive layout in corporate colours and is very easy to navigate. Every page shows a quick link to contact details, imprint details, a 'print view' option and a 'how you got here' navigational aid. Statistics from Google Analytics and feedback from customers show that the site is both extremely well visited and consistently proves useful to visitors. The site links through to 14 other Schlüter international websites and so offers alternatives to non-English speaking users.
The second phase of the website's revamp, which involves the website's overall design, is due to begin later this year.
http://www.schluter.co.uk
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And a Special Commendation for Customer's Schlüter-DITRA Machine
Teenager Sam Hutchinson, of European Heritage, in Fulham, designed and built a machine for measuring and cutting the popular Schlüter-DITRA, Schlüter-KERDI and Schlüter-KERDI-KEBA as part of his Product Design A-Level.
It was short-listed for the Best New Innovation category, and although it didn't win, the judges were so impressed they created a special new award of 'Highly Commended' in the category, which was presented to Sam at the ceremony.
Congratulations to Sam from all at Schlüter-Systems Ltd.
